The 1980's and early 1990's represented the golden age of Fiatagri.
A busy periode, with the roll out of a new corporate identity and structure, in the midst of a agricultural recession, the launch of new models and series, ending with the 2.000.000th tractor being produced in 1989, and the NHGeotech conglomerate in 1991.

It started in march of 1983, at the Fieragricola and Sima international fairs in Verona and Paris, when Fiat Trattori S.P.A went ahead and introduced their new identity. - Fiatagri.
This not only marked the beginning of a new corporate structure, with Hesston and Laverda becoming an integrated part of the company's "full-line" of agricultural machinery and equipment, but also the beginning of a legend within the agricultural community.

The new color scheme of Fiatagri was inspired by Italian "terracotta" red clay ceramics.
Fiat decided to use red clay as their theme, as red clay in its natural state, depending on conditions, could appear like the orange colors of Fiat, or the red colors of Laverda and Hesston. With Fiat having proclaimed its "marriage to the land" before, it seemed fitting, that the final color would be given a deep and earthy tone.

The new colors were followed up by an all new logo, into which the designers put a lot of research and creativity. The final result showed, and was a brilliantly thought out stylized leaf, that could also be interpreted as a stylized grain axis, or tracks from the tires of farm machinery.
The logo encompassed everything that Fiatagri stood for, and is still used to this day by Fiatagri's succesor - New Holland.

Fiatagri followed up its launch, by introducing five new series of tractors, with 26 new tractors in total. Given the ongoing recession at the time, this was a powerfull move.

In 1985, the first two models of the new "Ponte" (Bridge) line of 90-series tractors were revealed, named so for them bridging the gab between the 55 to 85 hp "medio-bassa", and the 115 to 180 hp "Gamma Alta" 90-series tractors. A highly important segment in the Italian and European market.
The models were the 90-90 and 100-90, replacing the 880-5 and 980.
Finally in 1987, the 110-90 was introduced. Weighing about one ton less than the bigger 115-90, and with almost the same power, the power to weight ratio of the 110-90 was excellent.
The 100-90 and the 110-90 were such a succes, that do to costumer demand, the models stayed in production till 2002 and 2003 respectively. Making them the longest running 90-series models.
The 90-90 model ended in 1991, with a very rare 95-90 model being made from 1992 and 1993.

All Fiatagri products were now sold internationally and domestically under the Fiatagri brand, with the individual manufacturers brand only, but proudly, located on the sides of each machine.
In the case of Fiatagri's 90-series tractors, that was the Fiat brand. Except for North America, where Fiat tractors were still sold as Hesstons, making for at sometimes awkward situation, with Fiatagri, Hesston and Fiat branding, all on the same tractor. 

The 90-series used the strong and proven stressed chassis design, tracing its roots back to the Golden Ribbon series, but with essentially new engines, based on the 8055 and 8065 engine-series.
The engines were stroked by 5 mm, and the 8055 bored out by 1 mm. This didn't result in any power gains over the 880-5 and 980, but innovations in fuel delivery and swirl of the air-fuel mixture, insured an up to 30% reduction in fuel consumption compared to the engines predecessors.
The 8065.05 and 8065.06 engines would later see service in most of the Winner-series models.

All models, apart from the 110-90, were at launch available with a fully synchronized 15 forward and 3 reverse, and the option of a fully synchronized 20 forward and 4 reverse transmission.
The 110-90 was only available with the 20+4 transmission. There were no option for a shuttle.
Both transmissions were revised in 1988, increasing topspeed from 29 and 33, to 36 and 39 km/h.

The front axle on the four wheel drive versions was updated in 1988, resulting in a improved 50 degree steering angle, lowring the turning radius by roughly 10%.
The 110-90s front axle got a limited-slip differential in 1995, replacing the manual locking differential.

Linkage and draft control functions were upgraded and updated for the 90-series, and now featured Fiatagris automatic "Lift-O-matic" raise and lowering system. And "Vario speed", which enabled the adjustment of the sensitivity when reacting to the changes in applied draft loads on the lower link.
Hydraulic flow improved with 10% in 1988 on the 90-90 and 100-90 models, with the 100-90 later gaining the same 57 L/min flow as the 110-90.

From 1990, all bodyparts and the cabins structure, were galvanized from the factory.