The 1980's and early 1990's represented the golden age of Fiatagri.
A busy periode, with the roll out of a new corporate identity and structure, in the midst of an agricultural recession, the launch of new models and series, ending with the 2.000.000th tractor being produced in 1989, and the NHGeotech conglomerate in 1991.

It started in march of 1983, at the Fieragricola and Sima international fairs in Verona and Paris, when Fiat Trattori S.P.A went ahead and introduced their new identity. - Fiatagri.This not only marked the beginning of a new corporate structure, with Hesston and Laverda becoming an integrated part of the company's "full-line" of agricultural machinery and equipment, but also the beginning of a legend within the agricultural community.

The new color scheme of Fiatagri was inspired by Italian "terracotta" red clay ceramics.
Fiat decided to use red clay as their theme, as red clay in its natural state, depending on conditions, could appear like the orange colors of Fiat, or the red colors of Laverda and Hesston. With Fiat having proclaimed its "marriage to the land" before, it seemed fitting, that the final color would be given a deep and earthy tone.

The new colors were followed up by an all new logo, into which the designers put a lot of research and creativity. The final result showed, and was a brilliantly thought out stylized leaf, that could also be interpreted as a stylized grain axis, or tracks from the tires of farm machinery.
The logo encompassed everything that Fiatagri stood for, and is still used to this day by Fiatagri's succesor - New Holland.

Fiatagri followed up its launch, by introducing five new series of tractors, with 26 new tractors in total. Given the ongoing recession at the time, this was a powerfull move.

In 1990, Fiat introduced a simpler and, depending on which cabin you chose, slightly lower version of the small 90-series tractors, named the 88-series, thinking there was a gab in the market between the 66-series and the 90-series.
Unfortunately, that wasn't the case. Sales were slow, as most costumors would rather put the extra money into their purchase, and get the full-package 90-series.
The 88-series wasn't updated and carried over to the Winner-era of Fiat tractors, and lasted only
four years. From 1989 to 1993.

The 88-series was one of a very few Fiatagri products that didn't sell internationally on a big scale. Sales were mostly limited to the domestic and European markets. 

The 88-series, like the 90-series on which it was based, used the strong and proven stressed chassis design, tracing its roots back to the Golden Ribbon series, but with essentially new engines, based on the 8035 and 8045 engine-series.
New innovations in fuel delivery and swirl of the air-fuel mixture, insured more power at low revs, and a 30% reduction in fuel consumption compared to the engines predecessor. A remarkable achievement.

All 88-series models were only available with one newly developed and fully synchronized transmission, as found in the 90-series. A standard 12 forward and 12 reverse.
However, unlike the small 80-series tractors that the 88-series and smaller 90-series followed,
the gearlevers were now placed to the right side of the driver, creating a more modern cabin with freed up floorspace. 

Linkage and draft control functions for the 88-series were the same as on the 90-series, apart from the lack of a "Lift-O-matic" raise and lowering system.