The 1990's would come to represent the decade of renewal and change for Fiatagri, as well as the end and beginning of an era.

In 1990, the early afternoon, Fiatagri's new Winner-series was revealed to the global dealership network at the Paris Conference Center, showing a new direction for Fiatagri's design and technology.
This was followed by a historic display down the Champs Elysées, where two kilometers of pavement had been turned into a field ready for harvest. Laverda harvesters worked their way down Champs Elysées, while Fiat tractors pulled the grain carts, followed by Fiat tractors with Hesston ballers.
All in the center of Paris! Nothing like this had been witnessed before, and Fiatagri received huge and positive media coverage.

The year after in 1991, the Fiat Groups industrial conglomerate "FiatGeotech", of which Fiatagri was a part, purchased Ford-New Holland from the Ford Corporation.
FiatGeotech became "NHGeotech", revealing the strategic decision to merge the Ford and Fiatagri brands, into their new collective brand identity as New Holland.
Though the company would become stronger than ever, many were sad to see the two historic names disappear from the industry. Names that had ment so much to generations of farmers and employees.
But it is worth noting, that there is some poetic beauty to be found in the merger of the two brands,
as it was the design of Fords first mass-produced tractor, the 1917 Fordson model F, that inspired the Fiat engineers to develop their first mass-produced tractor, the 1918 Fiat 702.

1993 saw the presentation of the heirs to the mid-low "medio-bassa" 90-series, with the models 60-94, 65-94, 72-94, 82-94 and 88-94. The models were offered without a cab as well, named the 93-series.
The 93-series retained the 66s-series engine cover while, apart from the 60-94, the 94-series got the design from the Winner-series, working surprisingly well with the Comfort and Supercomfort cabins, which the 94-series carried over from the 90-series.
Among new features were a synchronized shuttle function (except 60-94 and 65-94), bigger rear brakes, hydraulic trailer braking, four wheel braking on all models (except 60-94), electronically activated 4 wheel-drive, automatically locking/unlocking differentials in combination with Lift-O-Matic, optional 750 speed PTO, and improved 45 degree steering angle on 60-94 and 65-94.

All Fiatagri products sold internationally and domestically under the Fiatagri brand, with the individual manufacturers brand only located on the sides of each machine. In the case of Fiatagri's 94s-series tractors, that was the Fiat brand.
The 94s-series however, unlike it predecessor, was never sold in the North American market.  

The 94-series kept its stressed chassis design and engines from its predecessor.  

The smallest models were only available with a fully synchronized 12+4 transmission.
The 72-94 was available with the 12+12 shuttle transmission, and the 88-94 the 24+12 shuttle-creeper.
The 82-94 however, got a new 20+12 shuttle-creeper transmission, which was based on the 12+12. 

The front axle on the four wheel drive versions of the 60-94 and 65-94 models were updated, resulting in a improved 45 degree steering angle.

Linkage and draft control functions were carried over from the 90-series, featuring Fiatagris automatic "Lift-O-matic" raise and lowering system. And "Vario speed", which enabled the adjustment of the sensitivity when reacting to the changes in applied draft loads on the lower link.

The two most powerful models, the 82-94 and 88-94, enjoyed considerable succes in Europe, consistently featuring among the best-selling tractors.